WooCommerce Wholesale Pro is a powerful extension for turning a standard WooCommerce store into a flexible B2B and wholesale eCommerce platform. It allows store owners to create wholesale customer roles, configure special pricing, apply quantity-based discounts, and control access to products and categories. Instead of maintaining separate websites for retail and wholesale customers, you can manage different customer groups from a single WooCommerce installation. This makes the plugin suitable for manufacturers, distributors, wholesalers, suppliers, retailers, and businesses selling products in bulk.
WooCommerce Wholesale Pro (GPL Download)
WooCommerce Wholesale Pro is a powerful extension for turning a standard WooCommerce store into a flexible B2B and wholesale eCommerce platform. It allows store owners to create wholesale customer roles, configure special pricing, apply quantity-based discounts, and control access to products and categories.
Instead of maintaining separate websites for retail and wholesale customers, you can manage different customer groups from a single WooCommerce installation. This makes the plugin suitable for manufacturers, distributors, wholesalers, suppliers, retailers, and businesses selling products in bulk.
The plugin is available through 5ivecode.com under GPL licensing terms, with update and support arrangements provided according to the applicable distribution terms.
Feature Highlights
Wholesale Customer Roles – Create different wholesale user groups and assign appropriate pricing rules.
Tiered & Custom Pricing – Configure bulk discounts, percentage reductions, or customer-specific pricing where supported.
Wholesale-Only Products – Restrict selected products or categories to authorized wholesale customers.
Private Wholesale Catalog – Keep selected products or sections hidden from regular retail shoppers.
Wholesale Tax Controls – Configure supported tax display options for wholesale customers.
Centralized Management – Manage wholesale settings alongside your existing WooCommerce store.
WooCommerce Integration – Designed to work within the WooCommerce environment and its standard purchasing workflow.
GPL Licensed – Distributed under GPL terms with flexible usage subject to the applicable license.
Detailed Overview
Managing retail and wholesale customers from the same online store can become complicated when each customer group requires different pricing and product access.
WooCommerce Wholesale Pro helps simplify this process by introducing dedicated wholesale management features directly into WooCommerce.
You can create wholesale customer roles, establish different pricing structures, control product visibility, and provide approved business customers with a shopping experience tailored to their purchasing needs.
This can be useful for businesses that sell products to:
Retail customers
Distributors
Resellers
Business clients
Bulk purchasers
Dealers
Professional buyers
Rather than maintaining completely separate storefronts, businesses can use different customer rules within one WooCommerce environment.
Wholesale Customer Roles
Create multiple wholesale customer groups to accommodate different types of B2B buyers.
For example, you could have separate groups such as:
Wholesale Customer
Distributor
Dealer
Reseller
Premium Wholesale Buyer
Each role can have its own supported pricing or discount configuration.
This is particularly useful when different business customers receive different rates based on their purchasing relationship or order volume.
Tiered Wholesale Pricing
Wholesale customers often require pricing that differs from standard retail prices.
The plugin provides tools for creating supported wholesale pricing structures, including:
Bulk discounts
Percentage-based discounts
Custom prices
Customer-role-based pricing
Tiered pricing rules
Example
A store could configure pricing such as:
Quantity Wholesale Price
1–9 units Standard wholesale rate
10–49 units Reduced rate
50+ units Higher-volume discount
The exact pricing rules available depend on the plugin configuration and version.
Wholesale-Only Products
Some products may be intended exclusively for business customers.
With wholesale product restrictions, you can control which products or categories are visible to specific customer groups.
Possible uses include:
Bulk-only products
Commercial packages
Dealer-exclusive products
Wholesale bundles
Business pricing catalogs
Distributor products
This helps keep your retail storefront focused on consumer products while providing approved wholesale customers with access to their relevant catalog.
Private Wholesale Catalog
Create a more controlled shopping environment by limiting selected products or catalog areas to authorized wholesale users.
Retail visitors can continue using the normal storefront, while logged-in wholesale customers can access products and pricing intended specifically for their account type.
This can be useful for businesses that operate both B2C and B2B sales channels from the same WooCommerce website.
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