WooCommerce MSRP Pricing

WooCommerce MSRP Pricing allows store owners to add a Manufacturer’s Suggested Retail Price (MSRP) alongside their WooCommerce selling price. Displaying an MSRP gives shoppers an additional price reference and can make the difference between the reference price and your current selling price easier to understand. This is particularly useful for stores that sell discounted products, branded merchandise, or products where manufacturer pricing is commonly used as a comparison point. Available from 5ivecode.com with GPL licensing, lifetime updates, and limited email support.

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What is WooCommerce MSRP Pricing?

WooCommerce MSRP Pricing GPL Plugin – Manufacturer Suggested Retail Price Display

WooCommerce MSRP Pricing allows store owners to add a Manufacturer’s Suggested Retail Price (MSRP) alongside their WooCommerce selling price.

Displaying an MSRP gives shoppers an additional price reference and can make the difference between the reference price and your current selling price easier to understand. This is particularly useful for stores that sell discounted products, branded merchandise, or products where manufacturer pricing is commonly used as a comparison point.

Available from 5ivecode.com with GPL licensing, lifetime updates, and limited email support.

💰 Feature Highlights

  • Display Manufacturer Pricing – Add an MSRP reference alongside the regular WooCommerce product price.

  • Show Price Differences – Make the difference between MSRP and your store's selling price easier for customers to identify.

  • Flexible Display Locations – Configure supported locations such as product pages, catalog views, and cart areas.

  • Product-Level MSRP Fields – Enter MSRP information directly when creating or editing products.

  • Simple Product Support – Add MSRP values to standard WooCommerce products.

  • Variable Product Support – Configure MSRP information for applicable product variations.

  • Clear Price Presentation – Give customers an additional reference point when evaluating your pricing.

  • WooCommerce Integration – Designed to work within the existing WooCommerce product and pricing workflow.

  • GPL Usage – Install and customize the plugin according to the applicable GNU General Public License terms.

📖 Detailed Overview

WooCommerce MSRP Pricing gives online stores a dedicated way to present manufacturer-suggested pricing alongside their own product prices.

For example, if a product has an MSRP of $100 and your store price is $75, displaying both values allows customers to immediately see the relationship between the manufacturer's suggested price and your current selling price.

This can be useful for retailers selling branded products, discounted merchandise, promotional items, and products where MSRP is an important pricing reference.

The plugin allows MSRP information to be configured at the product level, with support for applicable simple and variable products. Depending on the available configuration, the MSRP can also be displayed in different parts of the shopping experience.

By presenting pricing information clearly, store owners can give customers additional context when comparing products and evaluating an offer.

📊 Comparison: With vs. Without MSRP Pricing

Capability

With MSRP Pricing

Without MSRP Pricing

MSRP Reference

Manufacturer price can be displayed

No dedicated MSRP field

Price Comparison

Customers can compare MSRP with store price

Comparison may not be immediately visible

Product Configuration

MSRP can be assigned to applicable products

Requires another method

Variable Products

Supported according to plugin functionality

Depends on the store setup

Display Locations

Configurable supported locations

Standard WooCommerce pricing only

Discount Context

Provides an additional reference price

Customers see fewer pricing references

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